In late 2022, Simone Moro left Italy to attempt the first winter ascent of Manaslu (8163 m), together with Alex Txikon and a team of Nepalese mountaineers. It would be Simone’s fifth attempt in winter on this mountain.
We have been thinking about what to wish you on this month’s break, for some forced for others highly desired and for others still skipped.
For many athletes, it is not clear that as athletes they are a brand.Many are confused about it. Many think it is the business of a few, of the truly famous.
The Invisible Team participated again this year – the 6th in a row – at Southern Warriors, the Crossfit event in Monopoli, one of the coolest Italian events in this discipline.
Strategy and communication plan shared and coordinated with the company, Tamara’s availability and the authenticity of the content above all else led, less than a year into the collaboration, to being able to announce an outstanding result!
While you clearly know your stuff, that matters little to consumers – they want proof that you’re the real deal. So the importance of testimonials can’t be overstated.
Athletes inspire the world through their achievements and positive mindset. From youth to adults, everyone admires and looks up to high-performance athletes and many consider them role models.
Companies today have a great opportunity: in the development of influencer marketing activities, they can in fact choose subjects who, on a digital level, are able to accompany a community in their world of reference.
To look at possible meeting points and to evaluate the pros and cons of a possible coexistence between sponsorship and influencer marketing projects, we must first look at the starting point of these two realities.
In the world of sports and, more specifically, in the world of sports marketing, there has been a topic that has been taking up a lot of space.
Today, all together, with the Sherpas, the companions with whom we shared this experience, we looked reality in the face and decided to end it here.
Southern Warriors 2021 – renowned Crossfit competition in Monopoli (BA), Mirko Priola shares his post-race reflections.