In our first meeting last year with Fiorani & C., we set a very specific goal:
To create distinctive communication for the brand in the sports world through a social media campaign featuring sportspeople as testimonials for Fiorani’s new “prêt-à-porter” products, which are fresh, balanced and ready-to-eat even for those who, like our athletes, can easily find themselves eating their meals in other than comfortable situations.
Being an entirely new experiment for the company, it was the case that we needed to think of a first step in the world of sports to create a replicable virtuous model.
That’s how we decided to start with an athlete, and we made the choice of Tamara Lunger, who would shortly be leaving with her motor home for the Tamara Tour Spain to climb the highest mountains in Spain. What better occasion?
Strategy and communication plan shared and coordinated with the company, Tamara’s availability and the authenticity of the content above all else led, less than a year into the collaboration, to being able to announce an outstanding result!
The company has reached new heights with our athlete, achieving an important recognition:
during the 14th Tespi Awards at CIBUS International Food Exhibition 2022 (FiereParma) Fiorani & C. was awarded for:
Best new media campaign “Social campaign with testimonial Tamara Lunger.”
We thank the company for the trust and congratulate them on the award!
Credits Fiorani campaign 2021-2022
Account: Agnese Frigerio
Art direction: Andrea Babato
Athlete management: Marianna Zanatta
#tamaralunger #fiornai #mariannazanatta #sportsandbeyond #cibus #fieraparma